ACTION: Tell Under Armour that Supporting “Gender Identity” Ideology is Incompatible with Encouraging Female Athletes to Excel

The Issue

During a recent shareholder meeting, CEO of Under Armour Kevin Plank sidestepped a question from Free Enterprise Project about his support for males in female sports. Under Armour is jumping on the “gender identity” bandwagon as they partner with the trans lobby group Athlete Ally. During the same meeting, Plank said he wanted the company to help be a ‘great equalizer’ for women in sport and encouraged a girl at the meeting to aspire to the NFL, claiming “A little girl can do anything.” He refuses to address the incompatibility of these opposing positions.

What You Can Do

Tweet @UnderArmour and address the incompatibility of Kevin Plank’s opposing positions. Let him know you will not support Under Armour as long as he is supporting males in female’s sports.

And/or go to Facebook and make a comment on the Under Armour page using our Talking Points.

Twitter Script (or make up your own)

Kevin Plank, please address your opposing positions of support for transgender privilege & encouraging female athletes to be their best. These positions are incompatible & devastating to female sports. #MenOutOfWomensSports @UnderArmour



Under Armour on Facebook: pick any post, and make a comment: